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3 things every CMO needs to know about chatbots

Venture Beat - 4 Jul 2016 20:17
3 things every CMO needs to know about chatbots GUEST: In case you haven't noticed, chatbots are having a moment right now. It's easy to see why. In their simplest form, chatbots help brands deliver intimate, one-to-one engagement, at scale. Bots are all about creating interactions that feel personal instead of transactional. It's an approach that isn't lost on discerning millennial and Gen-Z consumers who value […]
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